Errin Witherspoon
Creative Portfolio
I have ideas. And I figure out what to do with them.
I love a good idea. Especially the kind that starts with a little “what if?” and turns into something much bigger than I originally imagined.
I've spent years wearing all kinds of creative hats. From building brands, developing campaigns, and creating content to finding solutions to problems I sometimes didn't even know existed until I got started. I love figuring out what makes people tick, connecting the dots, and finding interesting ways to bring an idea to life.
This portfolio is a peek behind the curtain at a few of those projects. Not just what I made. But what I was thinking, why I made certain decisions, and how it all came together.
Paint Your Pet: One Idea Grows into three creative ventures
What started as a painting technique I developed to make my own life easier turned into something I never saw coming. I had a hunch that if I could simplify the process enough, anyone could paint a portrait they were proud of. So I decided to test that theory with a workshop. Turns out, I was onto something.
That first sold-out class sparked a whole new set of ideas, eventually growing into hands-on workshops, at-home painting kits, and an online training program that helped other creatives turn their own classes into a business.
Here's how one little “what if?” turned into three very different opportunities.
The Creative Crawl: Bringing Creative Entrepreneurs Together
What happens when you get a bunch of creative entrepreneurs together in one virtual space? I had a few ideas about that, and I wanted to see what would happen if I gave them a place to share what they knew.
That's how The Creative Crawl came to life. I dreamed up the concept, built the brand, brought contributors on board, and figured out how to turn it all into an online experience people would actually want to explore. Then came the fun of getting the word out.
Here's a look at how I pulled it all together.